Tuesday, 2 April 2013

Huge rise in big data adoption, finds survey

 By John Leonard        25 Mar 2013 

Interest in and rollout of big data strategies have moved on markedly in the past year.
Back in May 2012 Computing surveyed an audience of 155 IT decision makers in medium to large organisations across all sectors about the level of adoption of big data technologies and their opinions of the field as a whole.
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At the time, a significant 34 per cent of the respondents dismissed big data as "vendor hype" while 35 per cent said it was a problem, not an opportunity.
How times have changed.
Repeating the questions to 140 respondents in the same demographic 10 months on, the scepticism and fear invoked by the phrase "big data" has dissipated, replaced by an urge to jump on board before the train leaves the station.


 In March 2013 just less than a quarter of respondents (24 per cent) say there is no interest in big data in their organisation. That is down from 61 per cent in the May 2012 survey.
Those engaged in preliminary discussions about using a big data approach have increased from 24 per cent of organisations in 2012 to 36 per cent in March 2012. Things have moved on too in planning and appraisal, with 19 per cent saying they are at this stage, up from eight per cent previously. The proportion engaged in a pilot of big data remains at four per cent.
There has been a slight rise in firms rejecting a big data approach after discussion, but this remains at only four per cent up from one per cent previously.
However, the surveys show a small number of big data leaders pulling away from the pack: one in 10 respondents to the latest survey is engaged in a large-scale rollout, up from two per cent last year. These are the companies that have proved the value of a big data approach in a pilot, are pressing ahead and - if successful - will gain an early lead over their competitors.
As many delegates to last week's Computing Big Data Summit were keen to emphasise however, a big data project will only be successful if it (a) answers a real business need and (b) gets the backing of the board.

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